Brand refresh

A full brand refresh for The QHotels Collection - a collection of 19 hotels and resorts offering spa and golf facilities. I developed a design system based on the tail of the Q logomark. This device formed the basis of all designs by using it to hold areas of content such as headlines, imagery and body copy. By using it enlarged and cropped allowed for many different layouts which gave TQHC a distinctive visual style over their competitors. The master Q icon was used to hold the other hotel emblems.