Brand refresh, illustration, brand guidelines

Doddie Weir OBE was one of rugby’s most recognisable personalities. He earned 61 caps for Scotland during a successful playing career, represented the British and Irish Lions on their successful tour to South Africa in 1997, and won championships with his two club sides, Melrose and Newcastle Falcons. In November 2017, Doddie and his trustees launched the registered charity, My Name’5 Doddie Foundation. Our vision is simple: A World Free of MND.

To bring the brand up to date, a refreshed logo, tartan pattern, colour palette and font were developed. The tartan pattern is a key part of the MND Foundation and which represents Doddie’s identity. This was redesigned as a modular, digitally friendly pattern which sits on almost all comms, acting as the fabric which ties everything together.