Illustration, typography, printed and digital media

The Rugby League World Cup aimed to be the biggest, best and most inclusive World Cup ever, combining men’s, women’s and wheelchair events. For an impactful visual look a distinctive art direction style using black and white imagery, three coloured graphic ribbons to represent the men women and wheelchair games, and a typography technique which alowed imagery to overlap type without compromising legibility.

Designs were used on a host of deliverables including printed and digital OOH media, hoardings and banners.