Brand refresh, brand guidelines

City Electrical Factors is the UK’s leading Electrical Wholesale Network with almost twice as many distribution outlets as our nearest competitor.

I developed a design system based on the three squares, each the same proportion as the squares in the CEF logo, but each with unique properties:
an outline, a solid shape and a matrix. These three squares underpin the design system and can be used in a variety of ways such as framing devices, backdrops, image masks and patterns. This proved a very successful and easy to follow system for building marketing deliverables.