Brand identity and illustration

FuturePlus is an award-winning sustainability and ESG management and reporting platform that empowers companies, investors, and asset managers of all sizes to understand, measure, evidence, improve, and report on their sustainability impact and goals.

To stand out from the many corporate eco brands out there who use stock photos of nature and earthy colours, the approach was a scrapbook aesthetic using a cutout collage style with hands and people performing actions. This suggested reusing and recycling and also hinted at the overarching concept of small actions adding up to positive changes.